The Prevention Works Project
The Prevention Works Project aims to raise awareness about the rising trend of medicine abuse among teens and to educate parents and other concerned adults about the best ways to help prevent the teens and children in their lives from becoming involved in substance abuse. The central thesis of this campaign is the importance of talking to children early and often about these topics. According to the Substance Abuse and Mental Health Services Administration (SAMHSA), teens who believe their parents would strongly disapprove of drugs, alcohol or tobacco are less likely than other teens to use these substances. Further, SAMHSA explains that the sooner parents talk to their children about substance abuse, the greater chance they have of influencing their children’s decisions.
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100% Proofing Campaign
This campaign includes a toolkit for bars, restaurants and liquor stores to help them implement a 100% Proofing Policy. 100% Proofing refers to a policy in which every customer who attempts to purchase alcohol will be asked for identification, regardless of their perceived age. The toolkit includes posters and table tents to inform patrons of the new policy and laminated posters to remind the employees why the 100% Proofing policy is a good idea. The kit also comes with a blacklight and an ID guide to assist employees with checking foreign IDs or out-of-state IDs. In addition to the toolkits, the Prevention Coalition of Monmouth County has promoted the 100% Proofing concept to the public in the form of Public Service Announcements, to help people understand the dangers of underage drinking and inform them of the policy initiative. If you would like to bring the 100% Proofing Policy to your bar, restaurant or liquor establishment, contact Donna DeStefano.
This campaign is targeted to high school students attending prom. The concept is to make teens aware that they can have a fun time at prom without drinking. Posters are given to schools who partner with the PCMC for their prom events, and students receive compact mirrors with the "Make it a memory, not a mistake" slogan as a subtle reminder to them not to drink during or after prom. The Underage Drinking Committee plans to expand this campaign next year to include more awareness before prom season in the form of Public Service Announcements and partnerships with local businesses in the prom industry (including limousine services, florists, tuxedo rental shops and dress shops, etc.) and hopes to expand the initiative to more schools. If you would like to help support this campaign, click here to donate now.